East side story Essay Example For Students

East side story Essay West Side StoryWest Side Story is a cutting edge novel variant of Shakespeares play,Romeo and Juliet. The two fundamental characters are Polish kid named Tony anda Puerta Rican young lady named Maria. Maria is Bernardos sister, the pioneer of astreet group named the Sharks. The Sharks are a Puerto Rican group. Tony isa individual from the Jets, the adversary white pack of the Sharks needing to keepPuerto Ricans out. The starting beginnings as the two posses accumulate at a localdance. There, Tony and Maria meet and experience passionate feelings for. The two of them know thattheir love is hazardous and start to meet stealthily. They proceed meetingfor half a month. At the point when a road battle breaks out between the Sharks and the Jets, Tonyintervenes in order to put a conclusion to the silly battling. Regardless of hisintentions, Tony is maneuvered into the battle as he observes his closest companion, Riff,killed by Bernardo. Tony murders Bernardo, similar to Shakespeares Tybaltkilling Mercutio, and Romeo avenging him. Tony turns into an outlaw andplans to escape with Maria. Tony is informed that Maria has kicked the bucket. Not wantingto live without Maria, Tony comes out of covering up and uncovers himself to theSharks. Avenging Bernardos demise, Chino shoots and slaughters Tony on sight,just right now Tony and Maria are brought together. The emotional distinction between West Side Story and Romeo andJuliet is that Maria is left alive to manage Tonys passing. Maria and Tonyboth were casualties of bigotry, narrow mindedness, and question. Bigotry was shownto be firm and unforgiving. This story was a great deal morebelievable as well. Words/Pages : 262/24

Poverty in Australia Example For Students

Neediness in Australia Neediness in Australia In an apparently, very creative and prosperous state like Australia, destitution may look an anomic idea. Australia is viewed as one of the financial goliaths of the universe and has blasting monetary framework to flexibly the decent way of life to his inhabitants. In any case, the ongoing examinations on the undertaking portray a contrastive picture. Neediness has become a cardinal worry for the specialists and individuals populating in Australia. From the situation of functionalist hypothesis, it is doing a degradation in the public arena, a distraught way of life and contributing towards offense rates. The specialists, society and individuals are the areas that at a similar clasp are causative to this activity and each piece great as influenced by it, taking to anomalousnesss and deviancy. Neediness is soaking the Australian subjects and is one of the most appropriate threat to the flush from this point forward of Australia. Alongside this activity, the inconsistent riches conveya nce and the defective cultural strategy are other than affecting the lives of individuals. In this way, half of the populace is incognizant to the way that this activity is existing in their state and individuals need to populate in the easily proven wrong condition of affairss. The activity is need is received at the territory degree and is proclaimed as existent, following in a superior anxiety of the activity taking to the executable arrangements. In this paper, I will reason that the ‘poorness is a much existent activity in Australia, holding its underlying foundations in the imperfect and inconsistent appropriation of riches through joblessness and cultural security arrangements. From the functionalist hypothesis, it compromises the cultural request by focusing on the disfunction of various foundations, by and by it has a guide to fuse the general public on the foundation of cultural welfare.†( McDonald, 2013 ) Fitting to the trusters of the functionalism, the pieces of the general public are undeniably more significant than its entire which implies that the open introductions of the various foundations like specialists, family unit, guidance and confidence mean indicate the wellbeing of by and large society. On the off chance that, we examine the activity of need starting here of position, it tends to be seen that the hapless family units that are battling for poverty are a heap on the territory and at a similar clasp, the area is dependable to gracefully an adequate life to the entirety of its occupants. At the point when the individuals have low acquiring, they truly contribute the less income improvement cash to the specialists and it heads to the lower cultural arrangement benefits for the impeded, jobless, low-pay gatherings, evacuees and Aboriginal people group and individual guardians. Accordingly, the need is a much snared and horrendous employment which sustains in a cyclic signif ier and compromises the material of the general public. ( Germov A ; Poole, 2011 ) In this passage, I will demonstrate a few measurements to change over my survey crowds about the existent bind of need in Australia. Fitting to the investigation of Australian Council of Social Security, in 2010 about 12.8 % individuals need to pass their life in need after they pay their home rents. The destitution is determined by the OECD’s articulation of 50 % middle of the whole extra cash of a family. Be that as it may, in the European expresses, the limit line is set at 60 % normal. From the individuals populating beneath the destitution line, 62 % were reliant on the cultural security, while 29 % were subject to the prizes. Taking a gander at the sexual orientation savvy dispersion, it is dissected that the females including the female children are more influenced by the destitution than the work powers, the proportion is 13.5 % and 12.1 % severally. The other upsetting reality is that the elderly folks individuals and children are the most exceedingly terrible influen ced network, holding a for every centum of 13.2 % and 17.3 % severally. The investigation infers that rather than being contained, destitution has ascended by one 1/3 % from 2003 to 2010. ( B. B. Subside Saunders, Melissa Wong November 2013 ) Individual Perspective EssayAs we are talking the need as a cultural issue rather than the unadulterated financial issue, we can exceed portray its outcomes in the footings of human science. The functionalism hypothesis depends on the way that each activity, for example, poverty has negative effects on the general public with no vulnerabilities, however at a similar clasp, it is loaning towards the more prominent stableness in the public eye and is looking for balance between its various pieces of foundations. At one terminal, it is utilizing the non-benefit making associations working for the hapless individuals, the children poverty inspires the well off to give, and the powers of generous blessing are seen grinding away in the displaced person cantonments of Australia. In this way, at one terminal, the need is passing on the rich halting point to the hapless. The half of the populace that was non perceptive of what is go oning in the general public is stir by the tenacious activit y and are compelled to tail it as of their ain. At the point when the need rises, it does non increment in purdah, however gives confirmations to more issues like offense, variation and destruction. Accordingly, the flush classification makes an endeavor to prevent these exercises by advancing devotedness and cultural open help. On the different manus, orchestrating to the functionalism, it fills in as a typical land for hapless to try sincerely and to better their way of life lastly their cultural position. ( Zastrow A ; Kirst-Ashman, 2009 ) The great beyond of Australian culture is logically reliant on its going to wipe out the need from its cultural material through adequate specialists arrangements and puting in long haul business chances for all. In the repercussions of globalization and fuse universe monetary framework, the general public is standing up to the danger of cultural and social divergence that other than fills in as the select intention to achieve stableness. Neediness is establishing in Australia, as a result the network is going continuously perceptive of its threats and commotion. The functionalism gives a situation into the issue that destitution prompts the disfunction of social foundations, however at a similar clasp, it is the merging power and meeting point for the layers inside society to meet up and fall in their endeavors in battling poverty. Notices: Germov, A. J. , A ; Poole, M. ( 2011 ) . Open Sociology: An Introduction to Australian Society: Allen A ; Unwin Australia. McDonald, C. ( 2013 ) . Neediness in Australia and the Social Work Response. Asia Pacific Journal of Social Work and Development, 23. Diminish Saunders, B. B. , Melissa Wong ( November 2013 ) . Neediness in Australia in 2012. In A. C. o. S. Administration ( Ed. ) , Poverty and Inequality in Australia ( Third version erectile brokenness. ) : Australian Council of Social Service. Diminish Saunders, T. H. a. B. B. ( 2008 ) . Neediness in Australia: Sensitivity Analysis and Recent Trends. Social Policy Research Center, University of New South Wales. Saunders, P. ( 2011 ) . Out for the count: Poverty and Exclusion in Australia: Policy Press. Wood, K. ( 2006 ) . Why Aboriginal Australia lives in destitution. Communist Alternate Zastrow, C. , A ; Kirst-Ashman, K. ( 2009 ) . Understanding Human Behavior and the Social Environment: Cengage Learning.

Carl Levin essays

Carl Levin papers Conceived in 1934 in Detroit, Michigan, Carl Levin has been around through a large number of the previous hundreds of years occasions. He has been a representative through 4 terms, and has helped pass numerous demonstrations that have helped individuals. He is a solid supporter for improved innovation in schools to assist increment with modernizing training. He likewise has an objective to improve doctor prescribed medication benefits for senior residents and another to keep on working with improving U.S. security issues. He ought to be picked, as U.S. Representative since he comprehends what the individuals and the economy needs. He has the experience important to finish the main job. Carl Levin accepts that instruction is the most significant thing for being a fruitful person. He accepts that there are numerous instructive issues that must be managed and embarks to finish them. A portion of the issues managing instruction that Levin embarks to change are the class sizes, which he expects to decrease. He additionally needs to modernize schools, implying that he might want to build the innovation in schools. This is essential to instruction today since it will assist understudies with keeping up with the becoming mechanical and business world. Another subject that Carl Levin might want to improve is doctor prescribed medication benefits. He accepts that it is critical to have a doctor prescribed medication program. With all the financial issues of the present time, it will profit senior residents that are resigned, and help them to manage the cost of their remedies. He trusts it ought to be a discretionary piece of Medicare. He likewise accepts that it ought to be accessible, yet not obligatory. Improving U.S. security is one of Carl Levins fundamental objectives. He needs to work for a more secure reality where the U.S. is a piece of an alliance against fear based oppression. He accepts that the best way to battle fear based oppression is to be joined together, and to battle together. He accepts that Saddam Hussein is more inspired by his own capacity than everything else and furthermore accepts t... <!

Evlauation & Anaysis Of Environment In Hospitality Industry - 275 Words

Evlauation And Anaysis Of The External And Internal Environment In Hospitality Industry (Dissertation Sample) Content: Evaluation and Analysis of External and Internal Environment in the Hospitality Industry:The Case Intercontinental Adelaide Australia[Insert Name][Insert Roll number#][Insert course]DissertationIMI[Insert University and Department]May 2016ABSTRACTThe purpose of this dissertation is to identify the External/Industry Environment Analysis and the Internal Organisational Analysis and how they impact on the operations within the hospitality industry.This report made use of the available secondary data to determine the external and internal environmental factors influencing the organisations operation, the organisation structure and the impact on their reliance on technology to keep up with the changing business environment.Internal environments were also assessed to determine how organisations operate through the review of literature on communication processes. An evaluation of the communication and reporting system of the Intercontinental Adelaide was also undertaken. Th ese reviews were used to come up with suitable conclusions and recommendations at the end of the study or research.This study relies in the importance of comprehending the impact of these factors in an organisation to properly analyse the external business environment, internals business environment, organisation structure and challenges of leading innovations. Identifying business opportunities and threats, weakness and strengths are useful in programming for the future new investment in the organisation and in particular the hospitality industry.ACKNOWLEDGMENTSI would like to take this opportunity to thank everyone who has contributed to help me leading to the successful completion of this dissertation. Special thanks to my dissertation supervisor Professor Australian University for his commitments and critical support through this study period. I would also like to thank my reputable lecturers and MBA program head Mr................................ for their invaluable assistance and guidance throughout the course.My family cannot be left unappreciated for their support and understanding during his extremely busty months. They played an important role in helping research and finalise the study.During this time, all the support provided by my friends, colleagues, professors and interviewees - solicited or otherwise - warrants great appreciation.Lastly, I would like to thank my managers at The JW Marriott Indianapolis who supported and cooperated with me during my dissertation. Without their understanding this study would not have been successful.Thank you!TABLE OF CONTENTSABSTRACT..................................................................................................... iiACKNOWLEDGEMENTS............................................................................... iiiEXECUTIVE SUMMARY................................................................................viiLIST OF FIGURES................................................................... .......................viiLIST OF TABLES...........................................................................................viiiCHAPTER ONE: INTRODUCTION AND BACKGOUND.................................1Aim..................................................................................................................3Objectives.......................................................................................................3Background....................................................................................................4CHAPTER TWO: EXTERNAL ENVIRONMENTAL ANALYSIS .......................6Internal Analysis.............................................................................................6Strategic Analysis Tools.................................................................................6SWOT Analysis.............................................................................................9PEST Analysis........................................ .......................................................11Porters Five Forces.....................................................................................12CHAPTER THREE: INTERNAL ORGANISATIONAL ANALYSIS.................20Organisation Diagnosis.............................................................................14Organisation Structure............................................................................23Henry Mintzberg Theory ................................................24The 7 S Framework............................................................26Challenges to innovative technologies................................................18CHAPTER FOUR: CONCLUSION.............................................................23CHAPTER FIVE: REFERENCES.................................................................19LIST OF FIGURESLIST OF TABLESTable 2.1 SWOT Analysis Diagram........................................................................7Table 2.2 Porter' s Five Forces Diagram...............................................................20EXECUTIVE SUMMARYThis section provides the summary of this Report at a glance. It also provides how it is organised. The organisation of this Report is set in different chapters which are described below:Chapter One: Introduction and background of the Report. This chapter introduced the Report. In defines the Report objectives, the aims of the study and the anticipated assessment tools as well as the writing schemeChapter Two: This is the main body of this Report. It addresses the External environmental in which the organisation is operating from. It described the available tools for strategic management. These tools include the SWOT Analysis, PEST Analysis, Porters Five Forces, Porters Four Corners Concept, Early Warning System and War-gaming. These factors are described to give the external operating dynamicsChapter Three: This elaborates the internal working environment of the organisation, fact ors that influences it internal process. It described the organisation diagnosis, its structures (and the interpretation of the same). These are how organisations really react to external scenarios by restructuring the organising itself either as a proactive or reactive measures. Specifically, it will address the Reporting structure of Intercontinental Adelaide, by providing the general issues faced in the hospitality industry. It thus explains the organisations diagnostics of these factors, its structures to circumvent or fit into the dynamics and the responsibilities and communication links (reporting system) used to address these issues internally and externally. This chapter also evaluates the McKinsey's 7 S framework and other theories of Internal Analysis, and the discussion of various organisation structures, are applied in this context. It further provides the details regarding the challenges in the adaptation and application of new technologiesChapter Four: This chapter ma kes a conclusion, assess the limitation and recommendations to the above two chapters related to the external and internal working environmental of the organisation.Chapter Five: This is the Appendices section of the Report contains the reference materials used to compile this Report. It includes books, articles, websites and links to various materials found useful/relevant and quoted in connection to the preparation of this report.CHAPTER ONE:INTRODUCTIONIn the past one or so decade, businesses have evolved tremendously. Highly centralised business organisations were decentralised and further decentralised until units specific to certain geographical regions were set up. These decentralised units operated and managed locally. They were peculiar in every aspect (in terms of their structure, communication systems and organisation), that the only relation they had with their parent firm is the names. These organisations operate in fierce, competitive environments with other organisati ons providing similar services. Further, they trooped to secure the scarce financial and human resources (well trained), customers/markets, visibility, stakeholders' and media attention.With the rapid expansion and penetration of the worldwide web, access to information has been made easy, faster and more accurate. Therefore, the details of companies secrets and operating propriety hitherto considered sacred and confidential is now being accessed, copied or manipulated by new entrants who have researched and identified the market opportunities as well as the dominant operators' weaknesses and disadvantages; enabling these new-comers to launch strategic approaches to nip the existing organisation of their market shares.Externally, the hotel industry has seen huge changes in all aspects of its operations. This industry operates in a sensitive economic environment. Its success and performance is directly proportionate to the world stock market performances. Thus, worldwide there has be en a crunch in hotel activities from 2008 to 2013. This is as a result of the 2007 stock crash. Now, there is rapid expansion to meet the new money and the cheap travel conditions. (Robert A Rauch, 2015)The study relates to the external and internal influences of the organisation research related to factors affecting the hospitality organizations. Internally, the diagnosis of the organisation, in addition to the study of its structure is very relevant to their operations. (Baldridge, et.al, 2011). To develop effective workplace and management strategies, it is very important to understand the rationale behind the company (Wells, 1998). Further, the analysis of the internal environments of organisations provides important insights in the operations regimes of these organisations (Hill,...

Essay about Martha Stewart Ethics - 1436 Words

Martha Stewart: Lemons into Lemonade Before one can make an informed decision as to whether Martha Stewarts handled the incident responsibly or whether or not her actions were moral or immoral, one must first understand the basics of ethics and understand whose rights are involved and how they were affected. Then one must also examine who will be helped and who will be hurt by her actions and then make a decision based on the information and personal values as they relate to the issue. Martha Stewart was charged in 2001 with making false statements, conspiracy, and obstruction of justice during her sale of ImClone the day before the FDA announced its refusal to review a new cancer drug. This sale was scrutinized by authorities†¦show more content†¦Step two asks were basic human rights violated. One must decide whose rights are to be respected. On both sides of the issue one will observe rights correlating to duties. One must clearly understand who has a duty, and to whom. Are the rights positive or negative? One must decide which are most important to them. The last step in making a moral decision is simply making the decision. How one arranges the issues and arrives at this decision depends on ones particular set of values and cultural perspectives, but regardless the values and cultural perspectives of the decision maker, the rights and duties remain the same for any situation. One must learn to look for and identify the appropriate deontological factors. Once these factors are identified, one may use his/her own values in order to determine which factors are the most important. By applying these unique values, one is able to develop the final decision. Now that we have a basic understanding of ethics and the moral decision making process, we can explore whether or not Martha Stewarts actions were immoral or not. Using a utilitarian approach for step one, it is important to look at the how the greater good was effected by her actio ns. Mrs. Stewart statements provided the greatest good to the majority of her customers and shareholders. She made a public statement on her web site that stated, Dear Friends: I am obviously distressed by theShow MoreRelatedEssay on Martha Stewart: Organization Ethics of Insider Trading2451 Words   |  10 Pagesby individuals close to the upper level management of an organization. This type of unethical behavior undermines the stability of the organization. In the ImClone scandal where Martha Stewart was indicted for her involement, the stability of her company suffered and the companies and people associated with Ms. Stewart suffered as a result of her decision. In this essay I will examine the parties that were privileged to knowing ImClone’s stock was going to drop and those who did not know. I willRead MoreMartha Stewart and Martha Billes 1549 Words   |  6 Pagesthroughout their careers that dealt with family issues, public and media criticism as well as negative encounters with the law. With a variety of business approaches and personalities, Martha Stewart, a highly successful businesswoman, turned everyday household activi ties into a multi-million dollar empire and Martha Billes, also a richly successful businesswoman, fought hard to take ownership of Canadian Tire at the age of 61. Both entrepreneurs faced the adversities of being women growing up in theRead MoreEssay Martha Stewarts Insider Trading1085 Words   |  5 PagesMartha Stewarts Insider Trading   Ã‚  Ã‚  Ã‚  Ã‚  Martha Stewart, the countries top icon for homemaking has been in the eye of the public since June 2002, but not for her craftiness or culinary abilities. Stewart instead has the spotlight on her for crimes of insider trading. A tip from her former broker Peter E. 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Racism Nelson Mandela, Former President Of South Africa

Nelson Mandela, Former President of South Africa, once said, â€Å"No one is born hating another person because of the color of his skin, his background, or his religion. People learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite† (Nelson Mandela Museum). Racism has been at the forefront of debates since the Nineteenth century and has spread throughout the United States, creating outrage, violence, and political reform. Racism has been the main cause behind many major organizations in this country, some even political. Some organizations take a firm stance against racism, such as the National Association for the Advancement of Colored People (NAACP), and some push for a more racist and separate society, such as the Ku Klux Klan (KKK). Although racism has been going on for a long time, the world has not done enough to abolish such bad theories. Many researchers are showing that racism is in fact not only wrong for a country politically, but it has many negative effects on a person physically, emotionally, and economically as well. It is time for the world to put an end to these beliefs, to better of the world and the human race. The history of racism dates back to the Thirteenth and Fourteenth centuries when researchers believe that the world saw its first sign of racism, this view was about the Jewish community. During this time, many people in Europe were making claims that Jewish peopleShow MoreRelatedEssay On Nelson Mandela1243 Words   |  5 Pagesdata The Honourable Nelson Mandela transitioned from being a criminal to a white racist government to becoming the president to that same government and being a great influence on the lives of South African. He was a man of great patience and generosity therefore, he was capable of ending the Apartheid period. Born on July 18, 1918, into a small tribe of Thembu. He was a civil rights leader, who fought against apartheid, or racial discrimination against blacks, in South Africa. His name was RolihlahlaRead MoreLong Walk And Freedom By Robert Nelson Mandela1110 Words   |  5 PagesWalk to Freedom, released in 1995, is a biographical story about the revolutionary and former South African President Nelson Mandela. The book narrates how Mandela becomes a remarkable leader in the construction of a democratic South Africa. It chronicles his early life, growing up, education and his 27 years in prison before becoming President and working to rebuild the country s segregated society. Mandela beg ins his book with a description of his ancestry and later goes on to talk about his earlyRead MoreNelson Mandela My Role Model1211 Words   |  5 PagesNelson Mandela, full name Nelson Rolihlahla Mandela, pet name Madiba, Mandela was born on July 18, 1918, in Mvezo, South Africa and died on December 5, 2013, in Johannesburg. 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The Advantages and Disadvantages of Using Social Networks in Business

Question: Discuss about Advantages and Disadvantages of Using Social Networks in Business ? Answer: Introduction Internet has captured around 30% of the international market and has around 2 billion consumers around the globe (Internet World Stats, 2017). With the increasing consumer trend of using internet to gain product information and buy products online has enabled the organizations to use social media marketing to promote their businesses. There has been an ongoing research by the various scholars to study consumer behavior and develop effective strategies to market products and brands through social media networks. With the increasing trend of Facebook, Instagram, Twitter and other social media networks, the organizations have been thriving hard to establish strong relationship with the consumers, for instance, Starbucks uploads the photographs of their customers on social media to maintain customer relationship. In spite of increasing usage of social media networks and its preferred use for businesses, it has some disadvantages that could affect the performance of businesses. The report would thus, aim to discuss advantages and disadvantages of using social media networks in businesses through a literature review. Social Network The authors Xiang and Ulrike (2010), defined social media as internet based applications comprising of consumer generated content that also includes media impressions. The consumers could easily post, tag, blog and perform other functions through various tools and applications of social media. The study conducted by authors also revealed that social media has a great influence on the mind sets of consumers. The authors Asur and Bernardo (2010), defined social media as an online platform for the people to develop content, share it with their friends, bookmark it and develop their social network. The most popularly used social media networks include Facebook, Twitter, MySpace, Digg and other social platforms. The authors also stated that social media has influenced the public trends through their ease of use, speed and accessibility. According to the authors Agichtein et al (2008), social media is considered to be the source of rich content with variety of information sources. According to Alhabash, Juan, and Syed (2017), social media facilitates the development of brand and product. The authors also stated that with the help of social networks, the gap between advertising, marketing and public relations has dissolved and the organizations are easily able to develop relationship with their customers by connecting with them through their profile. The authors also argued that traditional marketing methods involves a lengthy process of developing strategy and then executing them, on the other hand social media merges all strategies including public relations, advertising and offline strategies to be able to reach the potential target customers. Social media takes into consideration the consumer behavior and therefore, the focus is on content generation that has the most positive impact on the thinking pattern of consumers. According to Mangold and David (2009), social media has become an integral element of promotional mix for the companies. The authors stated their point by saying that companies are able to have a direct interaction with the potential customers. They also argued that social media also provides platform for the customers to have a direct discussion that is a challenge for the companies for which they must develop effective strategies to control the consumer discussion. The authors Knoll and Schramm (2015) also revealed the importance of user generated content for social media. Their paper construed that the consumers are more likely to be influenced by the content that has been shared by someone from their own group and social network instead of some unknown and complete stranger. Advantages of Social Networks in Business According to Alhabash, Juan, and Syed (2017), social media networking is one of the most prominent methods of marketing for businesses. The businesses are easily able to promote their brands and product by blending the concept of advertising, public relations and marketing by directly connecting with the customers. The authors also revealed that user generated content plays an important role in influencing the minds of the consumers. The companies can easily promote their products and brands through videos, graphics and other forms of visuals. The author also emphasized that through social media network, the businesses can easily target large number of customers without making a huge investment. The authors Xiang and Ulrike (2010), revealed through one of their study that social media play a significant role in online tourism industry. The consumers are able to plan their trip using search engine. Further, the consumers are also able to share their experiences on the social media by uploading their stories, comments, pictures and short videos. Thus tourism industry has benefited through wide use of social media and attracted huge number of customers through ease and convenient services. The authors Asur and Bernardo (2010) argued that social media could also help to predict future outcomes by analyzing the large data available on the network. The authors research revealed that business could be predicted for box movies using Twitter social network. Twitter is a micro-blogging network that has become popular and has tens of millions of users actively present. The consumers are likely to discuss about a movie on the Twitter with their friends and colleagues. The research revealed that real world outcomes can be easily construed from the ongoing discussion on Twitter and around 3 million tweets on Twitter were analyzed to assess their impact on Hollywood Stock Exchange. The findings construed that there is a direct relation between the amount of attention a topic is given on the Twitter and its revenue collection and ranking in the future. Thackeray (2008) stated that social networks helps to establish long term relationship with the customers through user generated content sharing, bookmarking, social networking and syndication. This enhances the promotional methods of the businesses as the consumers share their experiences and opinions at very fast pace. Thus, the companies would have direct access to their consumers and would not have to depend on the traditional channels. The author Shashi (2012) also stated that social networks enhance customer engagement by integrating the concept of relationship marketing in the process. The customer engagement cycle is enhanced by integrating connection, interaction, retention, loyalty, advocacy and engagement to develop delighted customers, loyal customers and transactional customers. Disadvantages of Social Networks in Business The authors Vance, William and Robert (2009), argued that in spite of several opportunities for businesses provided by social media, it has certain challenges for healthcare industry. The authors specifically emphasized on the authorship of the content. They strictly stated that many a times sources are not provided by users and most of the time users share their personal experiences that could have a negative impact on the performance of the businesses. For healthcare sector, the authors construed the factors authorship, attribution of information and patient privacy. It becomes a huge responsibility for the hospitals to ensure sound medical advice to the consumers through social networks. The authors Macnamara and Zerfass (2012) pointed out that social media has a challenging communication management level in Europe and Australia. The organizations have to deploy the concept of communication controlling that conflict with the practices of social media. Further, the organizations have to also take care of methods deployed in consumer engagement through social media and needs to be in accordance to the laws and interests of stakeholders. According to Kaplan and Michael (2010), social networking is commonly used by the youngsters as they are excited to use the latest technology. The youth are more likely to attract by the latest technology as compared to the adults because of their adaptability and flexibility. When Instagram was launched, almost every youngster signed up for it. Thus, social fails to target a large number of customers including adults, business professionals and executives. The authors also argued that it becomes difficult for them to control and monitor each and every activity of the consumers on social media. Thus, the consumers could also defame the name of the company through negative reviews and comments. This could tarnish the image of the company and influence the businesses. A negative feedback and review by a client may be due to clients fault or some other unavoidable factors, but would spoil the brand name of product or company for a long duration and it becomes difficult to change the min dset of the customer Conclusion Social media has acquired a large market share of the world due to which it has become the preferred methods of communication and marketing with the customers. The report revealed that it is one of the easiest and fastest methods that blend advertising, marketing and public relations very effectively. One of the major advantages of social media is that it helps in customer engagement by directly reaching the customers. It also helps to instill loyalty and trust among the consumers. A company can easily promote its brand and product without incurring any cost that would have been required for traditional marketing methods. In spite of several advantages, social media could pose problems to the authorship of the content and could also tarnish the name of the businesses through negative comments by the consumers. References Agichtein, Eugene, Carlos Castillo, Debora Donato, Aristides Gionis, and Gilad Mishne. 2008. Finding high-quality content in social media. InProceedings of the 2008 international conference on web search and data mining, pp. 183-194. ACM. Alhabash, Saleem, Juan Mundel, and Syed Ali Hussain. 2017. 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